As the Director and Designer for this project, I led the development of A+ content for the MONSTER DNA FIT headphones on Amazon. Recognizing that the product’s value couldn’t be captured through specifications alone, I crafted a storytelling-driven approach to present its full potential. Drawing inspiration from user trends—such as the rising popularity of bento box layouts—I created a visual narrative that segmented and highlighted the headphone’s core features in an engaging, digestible format.

To ensure accuracy and consistency, I extracted key information from the product packaging and translated it into compelling visuals and copy tailored specifically for the online retail environment. This resulted in content that not only aligned with the brand’s identity but also clearly communicated the product’s features, benefits, and use cases to a digital audience—maximizing clarity, impact, and conversion.