Hello, I’m Daniel.

Product Designer - Art Director - UX/UI Designer

Design and Manufacturing / New York - New York

October 2018 – March 2025

Lead and manage the eCommerce design team by overseeing tasks and deliverables, while providing feedback through the production of assets for multiple eCommerce websites and Amazon brand stores.
Collaborate closely with multiple departments and external partners to ensure the efficient development, execution, and successful launch of online products.
Develop storyboards for Amazon listings, A+ content, and Ads.
Generate concepts, photography, and essential visuals for the eCommerce design team.
Construct eCommerce websites from the ground up using Shopify and Magento, managing inventory updates, customizing themes, and producing/uploading content.

Clients: Monster, Skullcandy, iHome, AND1, Brookstone, Ortiz34, RBX.

Advertising / Bogotá – Colombia

August 2016 – January 2017

Proactively lead the design team by assigning and coordinating tasks related to brand communication strategies, ensuring all deliverables meet scheduled deadlines.
Develop storyboards for social media posts, Ads, and email campaign materials, while maintaining design consistency across all team-generated pieces.
Conceptualize key visuals for both seasonal and off-season social media campaigns.
Manage budgeting and scheduling for photoshoots, generating content and assets crucial to supporting the design team's core resources.

Clients: DIAGEO (Baileys, Buchanan’s, Johnnie Walker, Old Parr, Smirnoff).

Advertising / Bogotá – Colombia

July 2014 – August 2016

Collaborated with the UX research team in the creation of personas, deployment of polls, and execution of A/B testing.
Designed, prototyped, and wireframed various digital assets including websites, landing pages, and apps, collaborating closely with the development team to ensure accurate implementation of design and functionality.
Reviewed the performance of responsive designs across diverse browsers and devices.
Produced campaign images and both animated and static HTML/CSS banners based on client-provided key visuals, in coordination with the in-house art director.
Managed and customized CMS developments while consistently updating new content.

Clients: LANTAM, My Bupa, Palace Resorts, Universidad de Los Andes.

Credit Card Insurance Assistance / Bogotá – Colombia

March 2013 – June 2014

Collaborated closely with the development team to design, prototype, and wireframe a variety of digital assets, including websites, landing pages, and apps, ensuring validation of interactivity and seamless implementation of design with functionality.

Clients: Credit card customer support portals.

Advertising / Bogotá – Colombia

October 2011 – October 2012

Designed, prototyped, and wireframed websites, landing pages, and eBlasts in close collaboration with the development team.
Managed CMS customization and content updates for seamless website maintenance and improvements.

Clients: Nelly Furtado, Juan Luis Guerra, Fonseca, and Andrés Cepeda, among other artists.

Advertising / Bogotá – Colombia

May 2010 – September 2010

Engaged in the design, prototyping, and wireframing processes for websites and landing pages.

Clients: Procter & Gamble (Herbal Essences and Pantene).

Education

Bogotá, Colombia

July 2003 - August 2009