Monster Power Grid - Ads

For this campaign, I was tasked with highlighting the key features of Monstre Power Grid in a dynamic, engaging way. Rather than relying on static visuals or simply projecting confidence in the product, I focused on storytelling—recognizing that end users may not fully understand the value without clear, contextual communication.

To achieve this, I proposed a social media carousel format. This allowed me to break down individual features across multiple frames while maintaining visual continuity through the use of connected background elements. The flowing design keeps the viewer engaged while guiding them through a cohesive narrative—one feature at a time—without losing momentum or clarity.

This approach turns feature showcasing into an experience, rather than just a presentation.

Ad Campaigns
@: Lifeworks Technology Group
Client: Monster
Role: Art Direction + Designer
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