In collaboration with an outsourced photography team, I was part of the creative direction for a photoshoot aimed at producing versatile visual assets for Amazon listings, the brand website, ads, and social media platforms. I was involved from the conceptual stage through execution — contributing to the storyboard, planning key lifestyle scenes, and ensuring consistency with the brand identity. I also directed the children featured in the photos, guiding them into dynamic and expressive poses that resonated with our demographic through aspirational and inspirational messaging. Additionally, I provided direction on product placement to ensure it felt natural and impactful within each scene.

I actively participated on set, capturing supplementary images that were incorporated into the final asset pool. The team, under my direction, utilized these visuals to enrich the brand’s media resources across all digital channels, ensuring a cohesive and high-impact visual presence.