As Art Director at Lifeworks, I led the creative direction for our collaboration with Skullcandy on the launch of a new line of audio products—including portable speakers and boomboxes. This initiative included the opening of our official Amazon storefront in partnership with Skullcandy.

During this time, Skullcandy was undergoing a brand facelift, aiming for a cleaner, more refined aesthetic. We worked closely with Skullcandy’s creative team, who provided lifestyle photography and graphic brand assets. Our in-house 3D assets team developed high-quality product renders, while I personally created infographic asset templates to guide our design team and ensure clear, informative visuals.

Our initial creative approach focused on consistency across digital channels, including social media, websites, and e-commerce platforms, maintaining a unified brand experience.

In the second phase of the project, we tailored our approach for Amazon's unique retail environment, emphasizing educational and feature-rich content. We strategically incorporated graphical elements and infographics into our imagery to communicate key product benefits while reinforcing Skullcandy's distinct visual identity. This helped us connect with our target demographic in a way that was both visually engaging and informative.

This project reflects my ability to blend strategic brand alignment with performance-driven design, coordinating across internal and external creative teams to deliver a compelling, platform-optimized customer experience.