Hello, I’m Daniel.

Professional Experience

Technology and Sporting Goods Design / New York – New York

Lead and coordinate the eCommerce design team, actively overseeing their tasks and deliverables, while providing constructive feedback in the creation of assets for diverse eCommerce sites and Amazon brand stores.
Collaborate closely with multiple departments and external partners to ensure the efficient development, execution, and successful launch of online products.
Develop storyboards for Amazon listings, A+ content, and Ads.
Generate concepts, photography, and essential visuals for the eCommerce design team.
Construct eCommerce websites from the ground up using Shopify and Magento, managing inventory updates, customizing themes, and producing/uploading content.
Clients: Monster, Skullcandy, iHome, AND1, Dr. Scholl’s, Ortiz34, RBX, Brookstone.

Advertising / Bogotá – Colombia

Actively lead the design team, assigning and coordinating tasks pertaining to brand communication strategies, ensuring deliverables are aligned with scheduled deadlines.
Develop storyboards for social media posts, Ads, and email campaign materials, while maintaining design consistency across all team-generated pieces.
Conceptualize key visuals for both seasonal and off-season social media campaigns.
Manage budgeting and scheduling for photoshoots, generating content and assets crucial to supporting the design team’s core resources.

Clients: DIAGEO (Baileys, Buchanans, Johnnie Walker, Old Par, Smirnoff).

Advertising / Bogotá – Colombia

Collaborated with the UX research team in the creation of personas, deployment of polls, and execution of AB testing.
Designed, prototyped, and wireframed various digital assets including websites, landing pages, and apps, collaborating closely with the development team to ensure accurate implementation of design and functionality.
Reviewed the performance of responsive designs across diverse browsers and devices.
Produced campaign images and both animated and static HTML/CSS banners based on client-provided key visuals, in coordination with the in-house art director.
Managed and customized CMS developments while consistently updating new content.

Clients: LANTAM, My Bupa, Palace Resorts, Universidad de Los Andes.

Credit Card Insurance Assistance / Bogotá – Colombia

Collaborated closely with the development team to design, prototype, and wireframe a variety of digital assets, including websites, landing pages, and apps, ensuring validation of interactivity and seamless implementation of design with functionality

Clients: Credit card customer support portals.

Advertising / Bogotá – Colombia

Designed, prototyped, and wireframed websites, landing pages, and eBlasts in close collaboration with the development team.
Managed CMS customization and content updates for seamless website maintenance and improvements

Clients: Nelly Furtado, Juan Luis Guerra, Fonseca, and Andrés Cepeda, among other artists.

Advertising / Bogotá – Colombia

Engaged in the design, prototyping, and wireframing processes for websites and landing pages.

Clients: Procter & Gamble (Herbal Essences and Pantene).

Universidad de Bogotá Jorge Tadeo Lozano

Bogotá, Colombia